As a freelance designer, it was important to create a graphic identity not only to self-promote,but to offer consistency on my creative work. The logo, brand guidelines, animated identity and stationery were developed and thus create a complete graphic identity.
With a strong influence from Solid Dogma and Jessica Walsh, I developed a grotesk logo that represents dynamism and movement.
Personal Brand Identity
Mentored by Ana Fatia
Branding/ 2021
Logo
The logo was built around grotesk typography, chosen for its bold presence and versatility. Inspired by modern technology and clean, structured lines, it balances precision with personality. The result is a timeless mark that adapts across mediums while staying true to a contemporary, forward-thinking aesthetic.
Typography
Typography plays a key role in the brand's identity, with the main typeface mirroring the logo’s grotesk style to maintain visual coherence. Its bold, geometric structure reinforces the brand’s modern and confident tone. A simpler secondary font was chosen to support clarity and balance, allowing the primary type to lead without overwhelming.
The color palette is grounded in the timeless contrast of black and white, offering clarity, elegance, and flexibility across formats. This minimalist foundation allows the logo and typography to take center stage while ensuring consistency in all applications. To inject a layer of emotion and depth, I introduced a dark holographic gradient- rich, dramatic, and ever-changing. Designed to incorporate all colors subtly, the gradient brings a sense of energy, movement, and visual intrigue. It serves as a flexible accent across digital and print materials, giving the brand a expressive edge without compromising its clean, modern aesthetic.
Colors and Gradients
As a motion designer, it was essential that the logo extended beyond static form and lived dynamically in motion. I developed a 3D version of the logo to explore depth, texture, and light, pushing the identity into a more immersive visual language.
3D Typography
Applications
Social media
