Social media campaign | Woodblock x ILLENIUM
The brief
Woodblock hired me as a graphic designer for their communications team on the ILLENIUM project at Sphere Entertainment Co. in Las Vegas. The goal was to create social media assets that showcased the scale and energy of the event and generated excitement online.
Social media design | Campaign assets | Live entertainment
2025 | Lisbon, Portugal → Las Vegas, NV
My Approach
I worked closely with the Woodblock creative team to develop graphic assets that translated ILLENIUM's visual style into engaging social media content. This content was designed for feeds, stories, and campaign rollouts leading up to the Las Vegas show. Each phase of the communication strategy had its own distinct identity, featuring a dedicated color palette and visual language to signal the progression of the campaign.
"The Road to Odyssey" is an emotional, cinematic journey. It’s not a typical concert. ILLENIUM's show moves between dark and light. It weaves connection, storytelling, and shared experiences into something that feels intimate, transformative, and deeply human. The show goes beyond music. It becomes a moment of emotion, storytelling, and unity, bringing the artist and audience together to share something powerful and lasting.
Fully cinematic
Strong emotion and a big impact. Deeper fade-ins and fade-outs, faster cuts, and dramatic camera moves. Every asset carries emotional weight through editing, soundtracks, and typography. Social content should feel like moments from a film; it should be atmospheric, powerful, and driven by storytelling.
My Approach
Working closely with the Woodblock creative team, I developed graphic assets that translated ILLENIUM's visual world into engaging social media content — designed for feeds, stories, and campaign rollouts leading up to the Las Vegas show. Each phase of the communication strategy had its own distinct identity, with a dedicated colour palette and visual language to mark the progression of the campaign.
Subtly cinematic
The emotion remains, but the artwork can breathe. There are softer cuts, a calmer pace, and a more direct and elegant feel. The cinematic touch shows in tone, color, and rhythm rather than in big dramatic moments. This creates a quiet, film-inspired style that encourages the audience to lean in and feel.
The result
Developed as part of a complete campaign for one of the most discussed live experiences of the year. Working with a talented creative team, the project challenged me to think on a larger scale. Flying to Las Vegas to see the show at the Sphere in person was the perfect way to end that chapter.